SEO: Why Search Engine Optimization (SEO) is crucial for any size business:
If your business is not on the first page of search engines such as Google, Bing, and Yahoo, then the chances that the consumer will find your business are basically non-existent.
A search engine is designed to take the information typed in by the user and provide the most relevant search results using those keywords. Basically, if you are not actively engaged in SEO, then your business is not going to be on the first page of results. Other businesses will be. Investing in search engine optimization and internet marketing means that you will be able to compete with other businesses. You will also give your brand or company exposure to potential customers 24/7 while building an online reputation.
Three Reasons to Invest in SEO/Internet Marketing:
1. Optimal User Experience
SEO is ultimately about providing the user with the friendliest, fastest, and best experience possible. A search engine wants to provide the user with what they are looking for, and when it can do that, both parties are happy. A happy visitor will become a returning visitor.
2. Optimal Reach
People trust search engine results. If Google places a business in the top spot of a search, then it must have earned that place and it must be good. People then tell their friends on Facebook that they are using a certain business and tell them about it by sharing the link for your website so they can check it out themselves. Your company gains a large amount of customers in a short period of time--all because your business was at the top of a google search result.
3. Optimal Potential for Conversion
Internet marketing and SEO attracts people who are already looking for your product or service. They are already aware of their need, which is why they went searching in the first place. No giant billboard or expensive radio ad is required. You simply need to have your business at the top of a search result. Now you have at least gotten them to your website, where they should find the information needed to contact your business or see if you are the right choice for them.
Online Video Marketing:
- 60% of people say they prefer watching video over reading text.
- Retention rates for visual information can reach 65% versus 10% for text-based information.