SEO: Why Search Engine Optimization (SEO) is crucial for any size business:
If your business is not on the first page of search engines such as Google, Bing, and Yahoo, then the chances that a consumer will find your business are basically non-existent.
A search engine is designed to take information queried by a user and provide the most relevant search results using those keywords. Basically, if you are not actively engaged in SEO, then your business is not going to be on the first page of results.
Other businesses will be.
Investing in search engine optimization and internet marketing means that you will be able to compete with these businesses. You will also give your brand or company exposure to potential customers 24/7, all while building an online reputation.
Three reasons to invest in SEO/Internet Marketing:
1. Optimal User Experience
SEO is ultimately about providing the user with the friendliest, fastest, and most user-oriented experience possible. A search engine wants to provide a user with what they are looking for, and when it can do that, both parties are happy. A happy visitor will be a returning visitor.
2. Optimal Reach
People trust search engine results. If Google places a business at the top of a search, then it must have earned that spot. It must be good. People then tell their friends on Facebook that they are using a certain business, your business, and they tell them about it by sharing a link to your website so others can check it out for themselves. Your company gains a large amount of customers in a short period of time–all because your business was at the top of a Google search result.
3. Optimal Potential for Conversion
Internet marketing and SEO attracts people who are already looking for your product or service. They are already aware of their need, which is why they went searching in the first place. No giant billboard or expensive radio ad is required. You simply need to have your business at the top of a search result. Now, you have at least directed them to your website, where they should find the information needed to contact your business to see if you are the right choice for them.
We also specialize in content marketing through video development and social media engagement:
Online Video Marketing:
- 60% of people say they prefer watching video over reading text.
- Retention rates for visual information can reach 65% versus 10% for text-based information.