According to Nielsen, customer reviews account for nearly 70% of all consumer trust values. Unfortunately, most local businesses are not awake to the reality of how crucial online reputation is to their growth and prosperity. More and more, the data supports being proactive when it comes to customer reviews.
- 92% of consumers say they read online reviews to determine if a local business is reputable;
- 84% of people trust online reviews as much as a personal recommendation;
- 74% of consumers say that positive reviews make them more trusting of a local business;
- And 58% of consumers say that the overall rating of a business is the most important factor in determining which company they choose.*
So how does a small business become proactive about its online reputation without spending a lot of time or money? It can be an expensive and time-consuming process, no doubt.
But it doesn't have to be.
At e-footprints.com, we work with your business to handle all reviews effectively; not by simply thanking a customer for a good review, but by responding to a customer on a bad review. The faster you can respond to a negative review, the more likely you are to keep that client as a customer. When that person has a bad experience and you correct it, they will most likely tell other potential customers how your business handled the situation.
That, in turn, will gain more customers for you.
We work with a software program that handles all reviews for your business; this program sends an alert when you have a good review or a bad review, and that allows you to respond with the appropriate action immediately.
Working with e-footprints.com will ensure that you are aware of what people are saying about your business and that you are handling it properly.
Our system will:
- E-mail customers asking for a review;
- Provide an easy way for happy customers to add their review to popular review sites, like Facebook and Google;
- Help prevent angry customers from posting negative reviews;
- Allow management to respond personally to positive and negative reviews, offering gratitude or a solution;
- And so much more.
The facts don't lie:
- Positive reviews translate directly into positive business results. 57% of consumers will visit a local website after reading a positive review, and 72% of consumers will take some sort of action after reading a positive review. *Brightlocal.com, 2014
- Positive reviews directly impact the bottom line. A one-star improvement in Yelp ratings for a local business equated to a 5-9% increase in revenue during Professor Michael Luca’s Harvard Business School Study—and that was in 2011! *Harvard Business School, Oct. 2011