Achieving business success on the Internet takes more than just technology, though that’s what many people think it’s all about. Surely, a strong technological foundation is needed, but it doesn’t stop there. In addition to technology, a successful online presence needs two other vital elements.
The first of the two additional components involves the creative side. Whether a website is as simple as an online brochure or as complex as an online catalog, the layout, the colors, the navigation, the “curb appeal”, if you will, all need to come together to be both pleasing to your visitors as well as supportive of your image and your message.
The second component is a comprehensive marketing plan designed to drive highly qualified traffic to your website as well as knowing how to serve these visitors. The days of throwing together a website then sitting back and watching the traffic and sales flow in are long gone. An online initiative without a marketing plan is like an airplane without wings – it’s just not going to get off the ground.
Today this dilemma is being compounded with the rate of change in the evolution of the Internet. In just a few short years it’s gone from being primarily a personal communication tool (e-mail) to quickly becoming a vast network of communities where people of similar interests can easily come together to share ideas, beliefs, and resources (Web 2.0 or social networking). This evolution offers marketing opportunities that were unimaginable just a few years ago, but how many businesses have the resources to stay on top of all the changes, all the trends, and all the opportunities that this evolution offers?
So as three guys got together one day at a coffee shop and started talking about this reality, they came to realize that together they had all three pieces of the puzzle – technology, creativity, and marketing – along with the ability to stay on top of this ever-changing world. That’s how and why Footprint was born. It came into being in order to provide its clients with the total package from a single source. It’s a single source that can bring technology, creativity, and marketing to the table and put it to work for you. It’s a single source that can keep your online presence on the cutting edge, employing any and all new developments that are appropriate for your business to help you find new prospects and convert these prospects to profitable, long-term customers. Footprint came into existence to provide you with that competitive advantage that sets you apart from your competition in the online world.
Give us a call. Together, we’ll work to take your online presence to the next level.